How Did Justin Bieber Get Rich?

Popstar Justin Bieber has been a fan favorite for many years now, and the Intentions singer is worth close to $300 million. This may leave you wondering where all of his riches stemmed from. 

Justin Bieber got rich mainly through his tours. From his first and second tours, it’s reported that he earned over $120 million. Although most of his riches come from his tours, Justin Bieber additionally earns money through various endorsement deals with brands including Calvin Klein and Adidas. 

Want to know more about how Justin Bieber built his empire? This article was written for you and you’ll find your answers below. 

A Pop Icon In The Making

Justin Bieber was born on March 1, 1994, in Ontario to parents Jeremy Black Bieber and Pattie Mallette. Bieber has three half-siblings from his father’s side but is Mallette’s only child. As Mallette was young when she birthed Bieber, her mom and stepfather assisted her with raising her son. 

At the tender age of 13, Bieber performed a cover of Ne-Yo’s popular hit single “So Sick” at a competition. He was the runner up. After this, Mallette began uploading videos of her son singing to YouTube, and eventually, this enabled him to pick up momentum on the platform. 

In the years that followed Bieber attracted the attention of Scooter Braun who clicked on Bieber’s video unintentionally. After tracking him down and gaining his mother’s approval, Bieber started recording demo tapes with him in Georgia.

A short while later, Bieber began singing with DJ Got Us Fallin’ In Love singer Usher. 

This was just the start of Bieber’s successful music career. 

Under Braun’s management, Bieber released his debut single “One Time” which later appeared in his first album My World which sold 137,000 copies in the US within a week of its release. 

In 2017, Bieber made history as he became the first artist to appear on the top three bestselling songs concurrently. 

Just three years later in 2020, Bieber had released a total of five albums and three compilation albums and had become a bestselling artist after having sold 150 million units worldwide. 

World Tours

As mentioned before, Bieber earns much of his fortune from his world tours. He has performed live for at least three different world tours including at the My World, Believe, and Purpose world tours. 

In 2017, Forbes reported that Bieber had grossed more than $40 million from the tour with an average of $5 million per stadium date. The tour itself grossed around $200 million, therefore it was a heavily successful tour for Bieber that put much money in his back pocket.

For his second world tour Believe, Billboard reported that it grossed $50 million with an average gross of $9 million per stadium date as a result of nine concerts that sold out. 

And for his first world tour, My World, Billboard reported that $200 million was made worldwide from it. This came after the tour sold 2.2 million tickets for its headlining performances.

Endorsement Deals

For celebs who are privileged enough to have a wide following on social media platforms like YouTube and Instagram, they can earn money just by posting things that are sponsored by brands. 

It’s reported that if you have more than 7 million followers you can earn $300,000 per post. Justin Bieber has over 100 million followers on Instagram and over 55 million subscribers on YouTube so you can only imagine how much he earns from brand deals and sponsorships.

Across his career, Bieber has signed many endorsement deals that have helped him earn his fortune. For example, his 2010 deal with skincare brand Proactiv resulted in a $3 million payday for him. 

Other brands he has worked with include Calvin Klein, Nicole by OPI, Adidas, Beats by Dre, Elizabeth Arden, and Best Buy.

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